One for Me, Two for You…

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Like family holiday photos, annual budgets are something most managers and department heads always vow to spend more time thinking about—and doing better—the next time around. Then, before you know it, there's that blank spreadsheet on your desk again, and it needs to be filled out and turned in today. You pull out last year's […]

How to Publish Like the Pros

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Advances in equipment and software technology, and reductions in their costs, continue to make it easier than ever for clubs to create their own communications materials— both of the printed variety (brochures, newsletters) and in electronic form (Web site pages, .PDFs that can be e-mailed or downloaded). Certainly, desktop publishing has become userfriendly enough that […]


“Off-the-Shelf” Solutions

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Stone Mountain Golf Club is a Marriott Golf public course offering “rock-solid golf” at the base of the famous slab with the Stonewall Jackson carving in the Georgia hills east of Atlanta. The club’s pro shop carries nearly half a million dollars of inventory (retail value) in its 1,250-sq. ft pro shop. “It’s not typically […]


Membership: Recruiting the Best

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Across the nation, many clubs are struggling to keep their membership numbers healthy. Long-time members move away for retirement or simply pass on, and younger people aren’t stepping up to fill those holes quickly enough, as the demands on their wallets don’t often allow room for club dues. And then there’s the initiation fee. For […]


Getting the Word Out-and In

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Summing It Up Good communications systems can help a club boost operating efficiencies by reducing the number (and length) of staff meetings. Regular e-mails to membership can boost event attendance and keep the club front-of-mind for dining and other activities. Adding wireless fidelity (Wi-Fi) will help bring your club or resort up to date with […]


Consider the Outsource

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  No one disputes the value of a hands-on management approach—but there are some things that even the best club managers should probably make it a practice to keep their hands off. Their clubs’ own members, for starters. While most aspects of your dealings with members and guests will only benefit from getting to know […]