After it became all too clear that members weren’t holding the club in high regard, The Gallery GC took aggressive steps to put a better image on permanent display.
By Diana Mirel, Contributing Editor Being a new member of a club can be a bit intimidating. To ensure that its new members feel immediately welcome, the Denver Country Club in Denver, Colo., launched an extensive outreach initiative for new members, to give them an immediate sense of community and service, while also providing valuable […]
By Brandi Shaffer, Associate Editor Some clubs inadvertently hide in plain sight; when that’s the case, a little community exposure can go a long way. Tucked at the end of a dead-end street in Flushing, N.Y., facing Little Neck Bay, Bay Terrace Country Club has been one of those under-the-radar clubs for most of its […]
Royce Brook GC’s relationship with its management company makes it easier for the club to lure new members.
Talking Rock implemented a new type of family membership plan.
All the marketing muscle you can muster is needed to make it in a challenging market like Las Vegas.