The four-part series will begin on Monday, October 25th at 2:00 PM Eastern time with a presentation on “What Clubs Should Now Expect from Their Membership Directors and Departments—And How to Properly Structure and Support Them” by Melissa Hansen, Director of Membership + Marketing for The Club at Olde Cypress in Naples, Fla. Subsequent sessions will focus on effective coordination of membership departments with General Managers and Boards; providing effective training and resources for membership staffs; and proper management of waiting lists.
(Editor’s Note: Because of initial technical difficulties, the schedule for this webinar series has been changed; see the revised schedule below.)
As clubs’ membership numbers continue to grow as part of the positive fallout from the pandemic, having a proactive and creative Membership + Marking Director and supporting department has become a much more critical aspect of effective club management.
A four-part Club + Resort Business webinar series, “Making the Most of Club Membership Departments’ Expanding Roles,” will feature insights for how to reposition and direct membership departments and staffs to transition beyond traditional duties and have maximum impact as they focus on vital areas for future success that include:
– Restructuring membership categories and initiation/dues structures to best fit the needs of all members—and your club
– Properly indoctrinating new members to ensure their full satisfaction in the critical first months and years
– Helping to ensure that all members continue to gain full value and satisfaction from club amenities and events as the property’s population grows
– Making full and effective use of all available communication platforms to ensure maximum reach to the membership
– Establishing and maintaining a wait list effectively, to make sure ripe prospects don’t fall off the vine.
Presentations in the webinar series, all of which will be held from 2:00-3:00 PM Eastern time, will include:
Melissa Hansen
Monday, October 25, 2021
What Clubs Should Now Expect from Their Membership Directors and Departments – And How to Properly Structure and Support Them
Highlighting four key areas for success as roles and responsibilities change for the position and the department: budgeting; onboarding of new members; integration with existing members; and retention of all members at all stages of their “club life.”
Featured Speaker: Melissa Hansen, Director of Membership + Marketing, The Club at Olde Cypress, Naples, Fla.
James Cronk
Monday, November 1, 2021
Providing Effective Training and Resources for Today’s Membership Department Needs and Personnel
Creating the right culture, systems and processes that can help the staffs of membership departments focus on effective member engagement and adopt best practices as they transition into new areas of management and operations.
Featured Speaker: James Cronk, Golf Industry Guru
Ryan Granruth
Monday, November 8, 2021
How Membership Departments Must Work with Club GMs, Departments and Boards/Owners to Ensure Short- and Long-Term Strategic Success
How an esteemed private club with a rich tradition has rethought and repositioned its membership department and function, to stay in step with the times and more effectively support new strategic directions that it is taking.
Featured Speaker: Ryan Granruth, CCM, Chief Operating Manager/General Manager, Lancaster Country Club, Lancaster, Pa.
Ricky Potts
Monday, November 15, 2021
Congratulations, You Have a Wait List—Now What?
Featured Speaker: Ricky Potts, Assistant General Manager, Valencia Country Club, Valencia, Calif. (formerly Membership Director, The Fountaingrove Club, Santa Rosa, Calif.)
The series is sponsored by Strategic Club Solutions and ForeTees LLC, and registration entitles clubs to have multiple participants; clubs are encouraged to have General Managers, Board and Committee members and other department heads attend in addition to their Membership/Marketing staffs.
Registrants will also be able to access any of the sessions on demand after they are held, if they are not able to attend any of them live.
Register for the series at https://clubandresortbusiness.com/membership-marketing-webinar-series/
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