The Longaberger Co., bought earlier this year by a Dallas-based company headed by the former Chief Executive Officer of the Mary Kay cosmetics firm, no longer sees owning the award-winning Nashport, Ohio club as part of its long-term vision and is seeking $5.4 million for the property.
The award-winning Longaberger Golf Club in Nashport, Ohio is up for sale with an asking price of for $5.4 million, says commercial real estate company Colliers International, which has been retained to sell the course.
Longaberger Golf Club, which opened in 1999, was designed by renowned golf course architect Arthur Hills, and is located on 600 acres. The course has won numerous honors, including being rated by one leading golf publication as the top public-play course in Ohio for 13 straight years, including 2013. It was developed originally by the Longaberger Company, which operates in several market sectors, predominantly pottery and basket-making.
Earlier this year, Longaberger Co. was bought by Dallas-based CVSL, which is owned by John Rochon, former Chief Executive Officer of the Mary Kay cosmetics firm and a direct-selling expert who describes his company as a “docking station” for acquiring multiple direct-selling companies.
Owning golf courses is not part of that vision, the Columbus Dispatch reported. “The Longaberger Golf Club is a fantastic property, but it obviously doesn’t have anything to do with the Longaberger Co.’s core business of making baskets, so it makes good sense for us to put it on the market,” Longaberger and CVSL spokesman Russell Mack told the Dispatch. “We want to concentrate on what our company does best, which is American craftsmanship and serving our customers and our sales force. Selling the golf course is a logical thing to do.”
Colliers said Keith Cubba, the company’s National Golf Group Director, and Senior Vice President Bill Baumgardner in Columbus are acting as sales agents for the property. “The course is a very attractive property,” said Cubba. “It has had solid financial performance.”
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