What started out as a trial run in 2012 has been made permanent by the Lexington City Council due to positive feedback. The $3 discount off the regular $26 rate to play and ride may not be a huge draw for the golf course, the head pro said, but it could result in more repeat business.
The City of Lexington has decided to make the military and veterans discount golf rate at the Lexington (N.C.) Golf Club a permanent fixture, the Lexington (N.C.) Dispatch reported.
In February 2012, the city council introduced a trial period for a $3 discount off the regular $26 rate to play and ride for anyone who is active or has previously served in the United States military, the Dispatch reported.
Lexington City Council member Lewie Phillips introduced the initiative to the council in 2012. Members agreed at that time to try the military discount rate on a trial period, the Dispatch reported.
“We were bouncing around ideas about what we could do to show our appreciation, and the idea of veterans and the military just struck a chord,” Phillips said. “I approached J.J. [Fashimpaur, head golf professional at the Lexington Golf Club], and he seemed interested in the idea, so we gave it a try.”
Over the past year, the council has received positive feedback. On September 1, Mayor Newell Clark posted on his Twitter account that the city has decided to make this rate permanent, the Dispatch reported.
“The rate was so successful we have decided to lift the trial period and make it permanent,” Clark posted. “We are thrilled to have been able to show a small appreciation to our service men and women and are looking for other ways to continue to be a Veteran Friendly city.”
The discounted rate is available to anyone with a military ID or any other documentation proving he or she served in the military. The golf course also has a senior citizens rate that may coincide with many of the older veterans who may not have the required identification, the Dispatch reported.
“These are people who have put themselves in harm’s way for us,” Fashimpaur said. “There are a lot of other organizations who are doing far more things than us, but it is a small thing just to recognize their service.”
Although the discount has not been a huge draw for the club, Fashimpaur said, it is appreciated once someone realizes it is there, the Dispatch reported.
“You don’t know sometimes what makes a person want to come back because they might not tell you,” Fashimpaur said. “Maybe a little thing like this might bring a few more faces around more often.”
Clark stated in his tweet that to his knowledge, Lexington is the only course in the Triad with both a veterans and an active military rate, the Dispatch reported.
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