For the past ten years, Al Sutton, Director of Golf at Paradise Valley Country Club, kept a folder full of dreams. Inside were carefully selected articles, brochures, photos, sketches, and notes about golf learning facilities across the country in some of the most prestigious golf clubs in the world. These scraps of paper contained the vision of a Golf Learning Center at PVCC that would be unmatched in luxury and technology, giving Members a place to perfect their golf game like no other. And that is when Al knew it was time to hire the experts to implement his vision, and he chose PHX Architecture to design the PVCC Practice Facility.

Al, among others, recognized back then and every day since, that Paradise Valley Country Club had the potential to provide its Members with an exclusively elite golf instruction experience, the likes of which other Clubs simply couldn’t offer. Combined with the knowledge that Members were seeking golf instruction, equipment repair, and club fittings outside of PVCC.

Al saw an opportunity to bring all of those amenities, at an unparalleled level, to PVCC Membership. The idea of the Golf Learning Center slowly began to gain traction, and then in 2020 it became a reality, moving ahead swiftly with the support of General manager, Steve Richardson and the Executive Management team, the Board of Directors, the Long Range Planning Committee, Golf Committee, Building and Grounds Committee, and countless others.

Before construction could begin, the perfect location was carefully selected so as not to infringe on any existing turf and to replace an outbuilding that was in disrepair. The final location is spectacularly situated in the shadow of Camelback Mountain, just steps away from the main Clubhouse, but far enough to be a destination all its own.

Every detail was carefully curated, vetted, and selected to provide Members with an experience that simply doesn’t exist outside of PVCC.

The learning center is definitely a “dream come true” for many of the members.

PHX Architecture is one of the nation’s leading award-winning private golf clubhouse architecture firms. Headquartered in Scottsdale, AZ, and satellite in Beverly Hills, CA, PHX Architecture has a team of architects to lead your club from master planning through remodel or new construction. Led by architect Erik Peterson, the firm has over 20 years of experience in club design and has worked on some of the most iconic locations giving them new life.