The club serves more than 7,500 members and 3,500 golf members who predominantly live on Skidaway Island in Savannah, Ga. year-round. The club’s four soft goods golf shops sell 65 different brands that have all been carefully curated by location, according to club leaders.
Four different soft goods golf shops offering a variety of brands and products, as well as a golf performance center are available to the 7,500-plus members at The Landings Golf & Athletic Club in Savannah, Ga.
These facilities, along with a dedicated and caring staff, are among the reasons why the club received the No. 1 ranking in the 2023 Club + Resort Business Top Ranked Pro Shops program. See the complete list of Top Ranked Pro Shops here.
“[The club] is thrilled with the news of being ranked highly alongside the country’s best pro shops,” says Haley Pickering, the club’s Golf Shop Retail Manager. “We create a very different shopping experience from most clubs, so to be recognized for that is something our professional staff should be proud of.”
Pickering and Scott Justman, the club’s Director of Golf, spoke with Club + Resort Business Senior Editor Phil Keren about receiving the honor during a recent episode of Club + Resort Talks.
The club serves more than 7,500 members and 3,500 golf members who predominantly live on Skidaway Island in Savannah year-round. The club’s four soft goods golf shops sell 65 different brands that have all been carefully curated by location, according to club leaders.
“We have the opportunity to not only stand out from other clubs, but from our self,” says Pickering. “Each shop has its own identity and brands which gives us the ability to cater to our 7,000 members.”
Pickering notes the 1,500 sq. ft. Marshwood golf shop is the club’s “trendiest” site, offering lifestyle brands such as Greyson, LuluLemon, and Barbour. This shop allows members to seek brands that they would likely find in downtown boutiques and shops.
“Whether members need a dress for Sunday brunch or a jacket for your skeet shoot, we don’t want you to have to leave the island to be outfitted,” says Pickering
Members who favor a more traditional look can visit the 1,800 sq. ft. Palmetto golf shop to check out classic brands like Polo RLX, Fairway and Green, and Tail Activewear. Located next to the club’s wellness center, the 1,300 sq. ft. Oakridge golf shop “promotes an active lifestyle” by offering brands such as Genteal, Adidas, Levelwear and the club’s private label, Pickering says.
While it offers views of the marsh on the club’s property, the 1,050 sq. ft. Deer Creek golf shop embodies an “east coast, west coast preppy” aesthetic as it supplies members with brands like Lilly Pulitzer, Johnnie-O, and Travis Mathew, according to Pickering.
Offering new products that are different from typical golf brands has helped the club increase its year-over-year sales by around 20%. With the increase in sales of lifestyle products, the club is selling clothing that can be worn off the golf course. Club officials strive to maintain a fresh assortment of goods every month in the shops as its members play all six courses in rotation.
“With a membership the size of ours, we do quickly run out of many items, so special ordering is a key part of our … business,” Pickering adds.
When the golf performance center opened, leaders shifted from selling stock clubs to special ordering clubs after a member has been fit.
“With this specialized approach we have seen the shift in sales from soft goods to hard goods,” Pickering says.
The work being done by the employees working in the four shops, Pickering says, reflects the club’s mission to “attract, retain and engage” with its members.
“Our team does the best they can at making members feel … cared for when shopping,” Pickering notes. “Whether you are looking for yourself or a gift for a loved one, we do our best to hunt down the perfect item.”