Partnership in support of sponsorship of Senior PGA Championship.

KitchenAid brand announced that it has retained KemperLesnik, Chicago-area public relations, sports marketing and events agency, to support activation of the 2011-2014 Senior PGA Championship presented by KitchenAid.

KemperLesnik will work with KitchenAid to activate its sponsorship in the U.S. through traditional and social media relations, on-site activation and other sports marketing activities. It will also coordinate efforts among the PGA of America, participating television networks and players on the senior tour.