In June, Kiawah Island Golf Resort and Kiawah Development Partners (KDP) launched an interactive website, KiawahMoments.com, that brings Kiawah Island into the realm of social web media by inviting resort guests, property owners and residents to share their Kiawah Island experiences online.
The resort’s management explains that because Kiawah Island is “a special place where unforgettable moments happen every day, KiawahMoments.com was designed to provide a place to capture and post those moments for others to see and enjoy.”
“Statistics showing that already, about 50% of travelers use online social media in some way to research their plans,” adds Thos Paine, Partner and President of Dana Communications, the advertising agency that developed the concept for its Kiawah Island client.
“Advertisers and marketers are pressed to take advantage of the emerging opportunities this new media presents,” adds Paine. “Social networking, or word-of-mouth advertising, is becoming a key to staying on the leading edge of communication between advertisers and consumers, as it allows for a more credible, widespread message.”
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