Keeneland and The Greenbrier in White Sulphur Springs, W.Va., recently announced a marketing partnership that will offer both entities the opportunity to “cross-pollinate” patrons, reports the Lexington Herald Leader.
Beginning this fall, the historic Greenbrier will offer packages that include daily flights to Keeneland’s race meet and Thoroughbred sales, just in time for the Alltech FEI World Equestrian Games in Lexington.
Plans eventually might include running a $15 million train between White Sulphur Springs and Lexington, Greenbrier owner Jim Justice told The Associated Press. The train might be operational in 12 to 14 months, he said, and would include restored brunch, lounge and passenger cars.
Justice and Keeneland President, Nick Nicholson, said the pairing is natural for two unique American institutions with much in common: atmosphere, luxury and the sporting life.