The extensive brand update, addressing the company’s desire for visual language to keep pace with its mission to help clubs thrive, will include a refreshed wordmark, revised color palette and the addition of a logo-mark, and will be introduced as part of Jonas’ exhibits at the upcoming PGA Merchandise Show and the CMAA World Conference and Club Business Expo.
Jonas Club Software announced that it will unveil its updated brand identity at the PGA Merchandise Show, to be held in Orlando, Fla., January 21-24, and also at the Club Management Association of America (CMAA) World Conference and Club Business Expo, to be held in Grapevine, Texas, February 8-12.
With technology integration at top of mind, the extensive brand update and new brand identity will address Jonas’s desire for its visual language to keep pace with its mission to help clubs thrive in their own unique way. The new identity will include a refreshed wordmark, revised color palette and the addition of a logo-mark, designed to represent wholeness and unity.
With a bold, refined and original design language, the new brand identity will visually invigorate the company’s position as an innovative and reliable technology provider that can offer the most integrated solution in the club industy, as a single source for every technology need, Jonas added.
“Jonas Club Software is at the center of a club’s business,” said Trevor Coughlan, VP of Marketing for Jonas Club Software. “If different business areas of the club are points on a circle, we want to be at the center, to ensure that management, departments, staff, and members are connected through a single technology source.
“The implementations and configurations of our technology are infinite, but the goal is always the same: to help clubs thrive through exceptional experiences,” Coughlan added.
Jonas Club Software will debuting its new brand identity to the industry in Booth# 4229 at the PGA 2020 Merchandise Show in Orlando’s Orange County Convention Center, and in Booth #1223 at the CMAA World Conference and Club Business Expo at the Gaylord Texan Resort & Conference Center.
C+RB will provide more details about the announcement in its show reports for both events.
For more information about Jonas Club Software, visit www.jonasclub.com
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