January’s weather started in positive territory for those regions above freezing and snowless. At the national level, January’s Golf Playable Hours (GPH) were up 3% compared to the same period last year. Given that it’s the first month of the year, and for all you statistically-challenged out there, the January Year-to-Date (YtD) results are one in the same.
Pellucid President Jim Koppenhaver comments on the current results saying, “There’s not much to say about the January results, other than it’s one notch in the “win” column which we’ll take. Looking back at the December results, while dropping 7% in rounds isn’t the desired outcome, the fact that those results simply mirrored weather are reason to stay the course on programs and marketing plans through Q1 of ’09 vs. panicking and changing course. It was also interesting to note that the Industry Alliance rounds results were slightly more pessimistic than the PGA of America PerformanceTrak results (-2% vs. -1%). The other interesting observation on the PerformanceTrak results is that they showed the average 18-hole velocity to come in for the year at 28K rounds which seems light relative to historical calculations that would put that number closer to 33K rds/EHE.”
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