How Laurel Creek CC Keeps Running Strong
An experienced and energetic team is combining proven club-management concepts with cutting-edge innovations to fully capitalize on the latest facility improvements at this Mount Laurel, N.J. property.
The greater Philadelphia area has a Pennsylvania side and a South Jersey side, separated by the Delaware River. But beyond their shared passion for Philly sports teams, Springsteen and Bon Jovi concerts, and weekends “down the shore,” it’s just as easy to identify things that are different about the residents, and their lifestyles, that can be found beyond the bridges spanning the river as what the two sides have in common.
That pretty much holds true for the area’s country club scene, too. The city and its surrounding Pennsylvania suburbs are home to some of the nation’s oldest and most traditional club operations, many with roots in the original Golden Age of golf that spread through the Northeast U.S. over 100 years ago. But the clubs on the Jersey side are more likely to be tied to the proliferation of bedroom communities and developments that was spawned by the spread of metropolitan areas beyond city limits after World War II and throughout the rest of the last century.
Club management, however, is a profession where managers are more willing to relocate as they move up their career ladders, even if it means moving to properties with much diff erent profi les. As a result, clubs can be found throughout the Philadelphia area, in either state, that present an interesting and effective blend of the Pennsylvania side’s older school service orientation and Jersey’s more contemporary, family-oriented character.
That’s certainly the case at Laurel Creek Country Club in Mount Laurel, N.J., where many on the management team cut their teeth working for storied Pennsylvania-side properties like the Philadelphia Country Club. In the process, they became well-versed in best practices for membership development and satisfaction. And those lessons have helped to fuel sustained energy and momentum at Laurel Creek, both through continued attraction of new families to an already youthful membership base, and with innovative approaches to facility and activity improvement and expansion.