September 2014

Back to Basics


Consistent day-to-day operations and reliable member services are the bread and butter of a successful wellness offering.

C&RB Club Feature

A New Dawn for Valhalla GC


With its already-strong reputation as a mecca for golf enthusiasts bolstered by another memorable Championship held under challenging conditions, the PGA’s showcase property will now look to provide an even better fit with the changing club landscape.

Publisher's Letter

The Go Shop


Dick’s pulling back from the golf market presents an excellent opportunity for your pro shop to step into the void and be the “go shop” location for players.

Editor’s Memo

A Good Read


It appears that some club staffers are still struggling with the basic principles of how to prepare an effective communications piece for a mass audience.