Injecting energy into its facilities, amenities and membership mix has kept 122-year-old Greenville (S.C.) CC in step with the transformation of its namesake city.
Few think that Topgolf is a threat to the traditional golf club because the experience is so different. But it touches golf, and it has the potential to be disruptive—or to help grow the game.
Short of having Shakespeare’s wish to “kill all the lawyers” finally come true, club-related lawsuits are now an unfortunate part of the business that managers should be prepared to deal with.
Last year, Settlers Bay GC turned unused lawn space into “Wasilla’s biggest backyard.”
Discerning members and guests expect club websites to be more than just functional—they must also be attractive extensions of the properties themselves.
Some of the most valuable members of properties’ golf staffs have nothing to do with playing the game—but plenty to do with maximizing the sales power of the pro shop.