Notable shifts in one of the industry’s key markets, Scottsdale, Ariz., reflect how club and resort properties must respond to new trends in golf, recreation and leisure.
As one GM who had done nothing but distinguish himself (and his club) in his career wrote in letting me know about his sudden resignation: “As you might surmise, this is a political reaction on my part having to do with my current President, who feels so strongly he can run the club that I intend to give him every opportunity to do so.”
If a club needs new members, it should be approached like any other business marketing plan. Figure out how many new members you want and where they are, and employ strategies to get them.
It may not be possible to completely eradicate disease and other threats from golf course greens, but superintendents have a number of available resources to keep them at bay.
The third and final phase of a club-wide renovation at Lost Tree Club in North Palm Beach, Fla., has yielded a fitness facility that nearly twice as many members now use.
New approaches to tennis that adjust both facilities and programming are ensuring that players stay in the game for life.