While embracing its “golf club” identity, The Concession GC strives for distinction with all that it provides to its membership.
There seems to be special fascination these days with any attempt to put new twists on the traditional club concept.
The stubborness of London clubs in altering their dress-code policies will get in the way of new member marketing. The next generation is not going to want to join clubs that are so restrictive.
New approaches to membership classifications are not only reshaping the makeup of private clubs, but also how they are governed and operated.
The Country Club of Landfall in Wilmington, N.C., now offers a weekly dinner for which 75-100% of everything on the plate is locally sourced.
Updated, stylish locker rooms with adjoining lounges have become popular amenities at Los Altos (Calif.) G&CC’s renovated fitness center.