
Oculus R Golf Partners has acquired a 1,300-acre property in Marion County, Florida, positioning the site for the development of IronCrest, a private residential community oriented around golf, equestrian use, and outdoor recreation.
The property, located approximately four miles from downtown Ocala and 10 miles from the World Equestrian Center, includes an existing luxury golf and country club as well as an entitled planned unit development with more than 200 builder-ready homesites. Road and utility infrastructure is already in place. The site sits along the I-75 and U.S. Highway 441 corridor between Ocala and Gainesville.
Formerly operated as Club Adena, the club will now operate as The Club at Iron Lake. Amenities include an 18-hole championship golf course, a 37,000-square-foot clubhouse, spa, fitness and pool facilities, and a racquets complex featuring eight tennis courts and four pickleball courts.
The property occupies the site of a former limestone quarry, now defined by a series of spring-fed lakes and elevation changes uncommon in Florida golf developments. Iron Lake serves as the central visual and functional feature of the club, with the golf course routed around its shoreline and surrounding terrain.
IronCrest takes its name from the elevated quarry ridgelines that frame the lakes, as well as the dual meaning of “iron” as both a golf club and an equestrian stirrup. The acquisition marks the first investment for Oculus R Golf Partners, which was founded by Ocala residents Craig and Elizabeth Phillips. The firm is backed by a mix of institutional and private investors aligned around a long-term development strategy.
“We were drawn to the strength of the underlying assets and the character of the land,” said Craig Phillips, co-founder of Oculus R Golf Partners. “The golf course and club facilities are already well established, but the setting itself is what truly differentiates this property.”
Elizabeth Phillips said the firm intends to develop the community in a way that reflects Ocala’s identity. “A significant portion of the land—about 355 acres—falls within the Farmland Preservation Area,” she said. “That creates opportunities for an equestrian-focused residential component that fits naturally with the region.”
Financial terms of the transaction were not disclosed. The seller was Adena GC Holdings, LLC, controlled by Frank Stronach, who originally conceived and developed the property.
IronCrest will be developed in phases, with plans to integrate residential neighborhoods, club amenities, and preserved open space across the 1,300-acre site.

















