Plymouth Meeting, Pa.-based Iris Creative Group, Inc., has launched iClubMarketing.com, an online storefront that allows organizations to create customized marketing pieces to promote their special events and programs. At launch, the site offers matching sets of posters, flyers, and graphics for email marketing. Postcards, table tents, menus and other products are planned for the future.
Iris Creative’s experience working with the Philadelphia and Vicinity Club Managers Association and country clubs provided the idea for the service. The site offers templates focused on club activities and events including holiday picnics, brunches and dinners; golf, tennis and other sporting events; and special programs such as wine tastings and cigar nights. New designs and categories are added regularly.
“Clubs have a steady need to promote events and sending more email isn’t always the answer. iClubMarketing gives club staff an easy-to-use, budget-friendly tool to attract members’ attention onsite, in the mail and online,” Beth Brodovsky, president of Iris Creative, said. “Keeping members active is vital to membership retention and generating non-dues revenue.”
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