International Club Suppliers (ICS)—the Wesley Chapel, Fla.-based sales and marketing arm for entegra Procurement Services (entegra) in the golf club and resort channel—has retained Buffalo Communications to create and execute a publicity and media-relations program.
Entegra is part of a global purchasing network that provides procurement services to more than 13,000 U.S.-based participants. Its team of 100-plus procurement specialists purchases over $3 billion annually in food and supplies in the United States alone.
Buffalo’s comprehensive PR process will highlight the benefits the entegra Program provides to golf courses, country clubs and resorts. Foremost is substantial cost savings on more than 3,000 brand-name food, beverages and related supplies.
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