Clubs are investing in pro shop renovations that elevate retail presentation through more intentional layouts and upgraded displays, creating environments that support strong retail performance while bettering the member experience.
As part of an $18 million renovation, set to be completed in 2027, Pinewild Country Club of Pinehurst (N.C.) will soon be home to a fully reimagined pro shop.
Director of Golf Kyle Kirk, who’s been with the club for over nine years, says the plan is to ensure this is members’ first stop for golf and lifestyle merchandise.
“We have big goals with the new shop,” he says. “Right now, we’re in the range of $350,000 to $400,000 [annual] sales. … I would love to be able to double that.”
Pinewild CC of Pinehurst’s old pro shop
The old pro shop in the current clubhouse is about 900 square feet, while the new shop will be 1,700. The design is warm, transitional modern, intended to be refined yet inviting. Painted wood display units line the walls, leading members to a sitting area anchored by a brick accent wall. Floating within the space are smaller merchandise units in a rich wood that add warmth, complementing the carpet tones that lead to the golf studio. The ceiling combines exposed structural elements with light wood accents, marked by modern pendant lighting over the checkout counter.
The studio space will house all of the hard goods, like golf clubs and head covers, plus a putting surface and a full-length mirror so members can test the putters inside.
“If we want to do a little impromptu golf lesson or just give a tip to a member, we’ll be able to use that as a resource,” says Kirk. Plus, he adds, “You want members buying your gloves, your golf balls, and the clubs. But when you put all those into golf shops, a lot of times, the space becomes cluttered. … Taking those and putting them into a studio is going to give a new look [and] let the golf shop itself focus more on the apparel and the accessories.”
Standout features will include a head cover display in the studio—one of the more popular purchases for golfers today, says Kirk—and built-in drawers behind the counter for gloves.
“With golf gloves, you have to carry a large inventory, so now we’ll be able to have a drawer that has them all filed in there, very efficiently.”
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