The industry trade-show season for 2020 will kick off with the annual PGA Merchandise Show in Orlando, Fla., January 21-24. This year’s PGA Show will also include the inaugural Racquet & Paddle Sports Show.
Those in the golf industry will be getting plenty of Florida sun in January 2020, with the Golf Industry Show (GIS) piggybacking at the end of the month on the traditional January gathering for the annual PGA Merchandise Show in Orlando.
(C+RB will provide more details on the agenda and planned events for the Golf Industry Show in its January 2020 issue, along with a preview of the Club Management Association of America World Conference that will be held in Grapevine, Texas in February.)
The PGA Show will take place from January 21-24, 2020 at the Orange County Convention Center, where more than 1,000 interactive exhibits will showcase the latest in apparel, accessories, technology, equipment, training aids, travel services and more.
Billed as “The Major of Golf Business,” the PGA Show will kick off with the traditional Demo Day at the Orange County National Golf Center from 12 to 5 p.m. on January 21.
This year, the inaugural Racquet & Paddle Sports Show—a four-day experience designed to bring racquet sport professionals and industry leaders together for a future-focused, business-to-business event to learn what’s new and what’s next—will be co-located within the PGA Merchandise Show. Attendees can learn about the latest trends and innovations in equipment, technology, court surface/construction and maintenance, as well as apparel, accessories and footwear from leading and emerging brands.
Like the PGA Show, the Racquet & Paddle Sports Show will also conduct a Demo Day on January 21, at the United States Tennis Association’s National Campus at Lake Nona, from 3:30 to 7:30 p.m.
In addition to the PGA Demo Day, education sessions on PGA Show Days (January 22-24) will begin an hour before the PGA Show Floor opens at 7:30 a.m., and conclude by mid-afternoon on January 22-23 and by noon on January 24, to allow attendees to make the most of their time at the conference and explore the newest merchandise on the trade-show floor.
Topics for some of these education sessions will include:
• “Take Your Communication from Good to Great with Integrated Digital Marketing”
• “The 3 Keys to Building a Sustainable Long-Term Beginner Golf Program”
• “Building an Online Golf Shop – From Start Up to Live,” and
• “Millennials & The Value Proposition at Your Facility.”
PGA Show Week also features additional professional-development opportunities, including complimentary industry presentations on the PGA Forum Stage, and the PGA Member workshops in the PGA Member Business Center. Additional education opportunities offered concurrently during the week will include the National Golf Course Owners Association’s Golf Business Conference; the Association of Golf Merchandisers’ Golf Retail Conference/Product Preview & Buyers’ Reception; and the Tennis Owners & Managers Conference of the co-located Racquet & Paddle Sports Show.
“PGA Show Week is full of valuable education opportunities to help attendees drive forward their business and career, and best prepare for the future,” says PGA Golf Exhibitions Event Vice President Marc Simon. “Influential, national-level experts from the world of business, golf operations and instruction will present best practices, current innovations and emerging golf industry trends during an extensive PGA Merchandise Show Education Conference schedule. We look forward to welcoming PGA/LPGA Professionals and industry leaders to take advantage of all that PGA Show Week has to offer.”
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