Sponsored by Whoosh
In today’s fast-paced world, embracing technology has become essential for businesses to stay competitive and efficient. The country club industry is no exception. Outdated software slows down workflows and makes it harder to track essential data. Many clubs need to catch up with the evolving needs of the industry.
Barrington Hills Country Club adopted the Whoosh software platform to manage tee times, simulators, and court reservations, bringing a wave of positive change. The transition enabled the club to revolutionize its operations and save valuable time, resulting in a more seamless and enjoyable experience for both staff and members. “It’s an initiative of our club to integrate more technology, and this was a big step forward,” says Brian Jason, General Manager of Barrington Hills Country Club in Illinois.
When searching for a suitable software provider, the club had specific requirements. They needed a user-friendly and flexible solution to cater to staff of varying technological abilities. “We wanted it to be as simple as possible, which brought us to Whoosh. We’ve had other software systems in the past that were too complex, but with Whoosh, onboarding was easy and the Whoosh support team was there every step of the way. We have staff in their seventies who aren’t as technology savvy as others, and within a day, they were loving it,” says Jason.
Barrington Hills Country Club faced challenges with an outdated pen and paper reservation system. Staff had trouble keeping track of bookings, leading to missed revenue and frustrated members. The limited access to member information meant staff couldn’t adequately assist members or plan efficiently. The club realized modernizing its processes was essential to staying relevant and meeting member expectations. “Before Whoosh, we were very antiquated,” says Jason. “Now the iPad at the starter’s podium and the cloud-based platform allows our staff to view and manage the reservations from anywhere.”
Whoosh offers numerous advantages to business operations. Now, in addition to tee time management, Barrington Hills Country Club uses the software for simulator reservations, billing processes, and caddy bookings, with plans to continue expanding to other departments. “We have made up revenue by ensuring it’s all captured, and it works seamlessly with our point of sale system,” says Jason. “The club no longer relies on manual data entry, saving valuable time and reducing errors.”
One of the most significant benefits of Whoosh is the substantial time savings it brings to the club. With the platform’s automated reporting and real-time data access, staff no longer need to spend hours preparing reports manually. Whoosh’s integrated reporting dashboard displays and filters data in real-time, allowing them to stay on top of club activities and making communication, planning, and execution smoother than ever before. The club has been able to reinvest the saved time by focusing on club activities and enhancing member experiences.
On top of improving the club’s operational efficiency, Whoosh has also enhanced the member experience significantly. Members appreciate the convenience of seeing real-time availability in the Whoosh Member App. Being able to request tee times and caddies in the summer, as well as book the simulator or paddle tennis courts in the winter has added value and convenience to their membership. “Since COVID, every club has gotten a little younger, and so has ours. Even our long-term members have embraced it. They’re all using the app now,” says Jason.
The adoption of Whoosh has been a game-changer for Barrington Hills Country Club, showcasing the power of embracing technology to save time, streamline workflow, and elevate the member experience. From replacing outdated pen-and-paper systems to providing real-time data and integrated reporting, Whoosh has proven to be a perfect solution for modernizing the club’s operations.
By Olivia Schuster