To supplement brick-and-mortar retail stores, some club and resort properties are investing in online counterparts. Not only do these e-shops allow them to ship out of state and provide special offers that may not otherwise be available in-store, they enhance the properties’ ability to establish partnerships with vendors and suppliers.
Royal Fox Country Club was recently selected to have a trial account with FootJoy. Beginning in May, Royal Fox members will be able to purchase golf shoes, apparel, gloves and other gear directly through the shop’s account.
“We can’t wait to try it and see how it works, and if it helps our online business,” says Head Pro Alex Mendez.