The alliance is intended to bring high-end fitness equipment and certified personal instruction to private club members.

Heritage Golf Group LLC announced today that they have entered into a strategic partnership with Life Fitness. The alliance is intended to bring high-end fitness equipment and certified personal instruction, relative to both overall fitness and golf specific strength, to private club members. Through the addition of this top of the line fitness component, Heritage Golf Group provides members and guests access to a premium fitness center.

Through the partnership with Life Fitness, Heritage Golf Group will provide their members with the opportunity to experience the same workout and personal instruction that is offered through the Titleist Performance Institute (TPI), the leaders in elite player development.

In addition to featuring Life Fitness’ equipment, participating Heritage Golf Group private clubs will provide TPI certified trainers to offer instruction on the key components of primary exercises that help golfers reach their peak performance through fitness.

“We work to create fitness products that allow people to live happier, healthier lives,” said Chris Clawson, Life Fitness president. “Through this partnership with Heritage Golf Group, we’re rounding out the lifestyle experience for members through a fitness offering and helping them to train not only for golf, but for all aspects of an active lifestyle.”