As members’ comfort levels grow, consider these popular fitness center add-ons.
• A day spa, which can be anything from a massage room to a full-blown spa offering facials, derm abrasions and body wraps, is becoming popular in clubs as another way to offer members more conveniences.
• Virtual trainers are becoming a big draw, including video game-like equipment such as the Cybex Trazer, which leads members through an interactive workout. However, it’s still important to have a certified trainer on staff.
• Personal training or private classes are a good way to get the more self-conscious members to discover the benefits of the fitness center.
• Steam rooms and hot saunas, for men and women, offer a relaxing end to a strenuous workout.
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