The Golf Industry Show in Orlando, Fla. and the Club Management Association of America’s World Conference in Grapevine, Texas will showcase the latest trends, products and services, to give industry professionals a head start on refining their strategies for 2020.
Industry professionals will divide and conquer as the new year begins, with the Golf Industry Show (GIS) and the World Conference and Club Business Expo of the Club Management Association of America (CMAA) being held in Orlando, Fla. and Grapevine, Texas at the end of January and beginning of February.
With hundreds of exhibitors spanning thousands of square feet of exhibit space at the Orlando Convention Center, the GIS, to be held January 25-30 on the heels of the PGA Merchandise Show in the same venue, will give superintendents, builders, technicians and other golf industry professionals the opportunity to network and learn about the latest products, services, techniques and trends for turf and facility care.
The Golf Course Superintendents Association of America (GCSAA) hosts the largest education conference in the golf industry during the GIS. Attendees can hear from top researchers, superintendents, equipment managers and assistant superintendents on how to improve their course and their career. The GCSAA Education Conference includes 103 seminars, 23 free sessions, and 400+ hours of education.
More than 50 percent of the seminars are new to the Education Conference this year, and all 23 free sessions will debut new content. Highlights of the conference tracks will include those devoted to finding and developing new labor sources; Best Management Practices; emotional health; water management; and new seminars for Spanish-speaking attendees.
The GIS trade show, on January 29-30, will also include special features such as “Inside the Shop,” presentations from GCSAA TV, free education, the New Product Showcase, drone education with hands-on flight simulation, and golf course dog demonstrations.
For more information on the GIS, visit www.golfindustryshow.com.
The CMAA’s World Conference and Club Business Expo, to be held February 8-12, is the industry’s largest gathering of club management professionals, with five days of educational programming. Club managers will learn the latest thinking on data intelligence, club governance, recruiting and hiring talent, technology trends, member engagement and retention, competing in today’s marketplace, and more.
During the Opening Session, individuals who have achieved the designations of Certified Club Manager, Certified Chief Executive, and Master Club Manager in 2019 will be recognized, and the 2020 CMAA Fellows will be announced.
This year’s CMAA speakers will include:
• Ari Schonbrun, a 9/11 survivor, inspirational speaker and the author of “Miracles & Fate on 78.” Schonbrun was on the 78th floor of the World Trade Center’s Tower One when the first plane hit on September 11, 2001. He helped a colleague suffering third-degree burns to safety.
• Lt. Colonel Dan Rooney, a fighter pilot who served three combat tours in Iraq and is also a PGA Golf Professional and the founder of Folds of Honor. A decorated military aviator, Rooney’s Folds of Honor organization has raised more than $100 million and has awarded 13,000-plus educational scholarships to the family members of soldiers killed or disabled in combat.
• Danny Meyer, CEO of Union Square Hospitality Group and the founder of Shake Shack. Union Square comprises some of New York’s most popular restaurants, including Union Square Cafe, Gramercy Tavern and The Modern. Meyer’s book, “Setting the Table,” examines the power of hospitality in restaurants, business and life.
• Carla Harris, appointed by President Obama to chair the National Women’s Business Council in 2013 and a leading speaker on motivation, success and exceeding expectations.
The CMAA Conference will also include recognition of the Chapter of the Year and the clubs and individuals cited through the association’s Excellence in Education and New Member Recruitment Contest initiatives. New inductees to CMAA’s 25-Year Club, the 2019 Club Executive of the Year, and The Club Foundation’s 2020 Willmoore H. Kendall scholarship recipients will also be recognized.
The winners and all entries for the Idea Fair, which showcases the best club-tested ideas submitted by CMAA members, will also be announced and on display.
For more information on the CMAA Conference, visit https://cmaa.org/conference/.
The CMAA Conference will also be the site of the Excellence in Club Management (ECM) Awards Dinner, to honor the 2019 winners of the annual awards program co-sponsored by the McMahon Group, Club + Resort Business and the National Club Association.
Full coverage of the dinner will be featured in the March 2020 issue of C+RB, along with complete reports on the GIS and CMAA shows and conferences.