Programming, which will begin January 6 on the SiriusXM PGA Tour channel, will include the TV network’s flagship “Morning Drive” show and signature daily news program, “Golf Central.” Instructional programs will also be broadcast.
The Golf Channel, one of the fastest-growing networks on television since joining the NBC Sports Group in 2011, has announced that it is now expanding to radio for the first-time ever in a broadcast agreement with SiriusXM. Golf Channel programming will begin to air on Monday, January 6 on the SiriusXM PGA TOUR Radio channels (channel 93 on XM and channel 208 on Sirius).
What will now be marketed as the GOLF CHANNEL ON SIRIUSXM PGA TOUR RADIO will include the Golf Channel’s programming across various dayparts, including a simulcast of its daily flagship morning show, “Morning Drive,” and daily signature news program, “Golf Central.” The first simulcast of “Morning Drive” will air on January 6 from 9-11 a.m. Eastern Time.
Instruction programs with top-rated instructors and legends of the game, including “The Golf Fix,” “School of Golf” and “Golf Channel Academy” will also be broadcast, along with the television network’s critically acclaimed primetime original series, including “Feherty” and “In Play with Jimmy Roberts.”
“Radio is a natural extension as Golf Channel continues to expand,” said Mike McCarley, President of Golf Channel. “Our increasingly loyal viewers are watching in record numbers, so partnering with SiriusXM will not only make Golf Channel’s high-quality programming available to our devoted audience through a new medium, but also introduce SiriusXM listeners to Golf Channel programming through a SiriusXM PGA TOUR Radio channel that is undergoing a transformation, with some of the most interesting names in golf as part of its new lineup.”
“Golf Channel showcases an outstanding array of programming and talent, and its yearly growth in viewership is a testament to that quality. SiriusXM is very excited to deliver some of their best content to our nationwide audience,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer.
“We continue to build our SiriusXM PGA TOUR Radio channel to offer the very best audio-entertainment experience available to anyone and everyone who loves the game of golf,” Greenstein added, “and our collaboration with the Golf Channel is another strong step in that direction.”
The new arrangement with the Golf Channel follows the recent announcement by SiriusXM that it has added 2013 FedExCup champion Henrik Stenson, Ryder Cup star Ian Poulter, World Golf Hall of Fame member Ben Crenshaw and top instructors Hank Haney, David Leadbetter and Jim McLean as hosts on SiriusXM PGA TOUR Radio.
Launched in 2005, SiriusXM’s golf programming also offers listeners nationwide live play-by-play coverage of PGA TOUR events, as well as major championship tournaments, plus live call-in talk shows offering news, analysis, equipment reviews and more.
Since becoming part of the NBC Sports Group in February 2011, the Golf Channel has celebrated “most-watched years ever” for the past three consecutive years. The channel has also expanded its footprint to 83 countries worldwide, including significantly expanded distribution in Japan and new programming in India, and has unveiled live authenticated streaming via Golf Live Extra. Additionally, NBC Sports’ tournament coverage is now branded as “Golf Channel on NBC.”