Companies making new soft ice creams, golf ball-shaped bread and a slushie-type “makgeolli” alcoholic drink reflect how the country’s food-and-beverage industry is targeting golf courses and in particular the “MZ generation” (a pairing of Millennials and Gen Z), as more take up the game and are still restricted from taking golf holidays abroad.
The South Korean food industry is strengthening its offerings at golf courses in the country, which have been enjoying a boom since the outbreak of the pandemic, The Korea Bizwire reported.
Ourhome Co. rolled out a new soft ice cream in collaboration with Vietnamese café brand Cong Caphe, The Korea Bizwire reported. The company said it created the new dessert to target golfers who have been unable to take golf holidays abroad.
Over 3,800 sets of golf ball-shaped bread (pictured above) that Shinsegae Food Inc. released at the Jayu Country Club in Yeoju, Gyeonggi Province in March were sold in only four months, The Korea Bizwire reported.
Seoul Jangsoo Co. started selling slushie-type “makgeolli,” a South Korean traditional grain-based alcoholic drink, at six golf courses in June, and now plans to increase the sales coverage to about 20 courses The Korea Bizwire reported.
“The food industry is strengthening the food-and-beverage business targeting golf courses since domestic golf courses have been enjoying a surge in popularity since the outbreak of the coronavirus, and the number of people playing golf, including the MZ generation, is increasing,” an industry official said.
(The MZ Generation is the most commonly accepted term in Korea to categorize those who were born between about 1981 and 2005, pairing what are usually referred to separately as Millennials and Gen Z.)