The new owners of Deer Track Golf Club in Frankfort, Ind., are coping with the slumping economy by making the 18-hole course more accessible to young people and senior citizens. They are also changing membership renewal conditions, reports the West Lafayette Journal and Courier.
Looking to entice younger members, Deer Track has started a student/mentor program that allows a student to play a round of golf for $5 and be mentored by an adult, who pays $12. The club is also offering $250 memberships for students and people who have started their first job.
“If you take care of the little things, golfers will come back. We always find a way to say ‘Yes,’ ” says Maribel Baumberger, who with her husband, Ken, purchased the public course late last year.
The club is extending designated memberships purchased in April, May or June so they are valid for a 12-month period, rather than expiring at the end of December. And it has established a Loyalty Card program, which offers a free round of golf after four rounds are paid for.
“I’d like to put in additional tees to shorten the course so kids can have fun on it,” says Ken Baumberger of the par-72 course, which measures 6,394 yards from the longest tees. “And we would like to make it so families can come out on a Sunday evening and play—not necessarily nine holes, but maybe five or six.”
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