From before they walk in, to long after they pay the bill, you want every interaction your members and guests have to support a great experience and strengthen their connection to your brand. This is especially true when it comes to your tabletop – the stage where your venue’s unique vibe can come to life (or end up DOA). Here are five ways your presentations can support and extend your overall brand experience.
1. SERVE UP YOUR PERSONALITY
Your tableware showcases more than your style. It reveals your personality. Whether playful, quirky, serene or sophisticated, the correct tableware not only makes food look good, but creates an emotional context for the experience. Unique shapes and materials are great ways to depart from the traditional fine dining look and reveal more of your passion and character.
Playground dinnerware and accessories, from Libbey’s Artistry Collection™ of premium brands, do away with rigid formality, inviting creative mixing and matching. They’re available in an assortment of materials – like wood, slate and marble – with refreshing accents and surprising eye-catchers that are inspiring additions to your existing repertoire. One of many options from Libbey to let your character shine through in unexpected new ways.
2. PUT YOUR MARK ON IT
Perhaps one of the most direct ways you can incorporate your brand into your tableware is by taking advantage of custom product design options. Tailoring your tableware with your logo, color scheme or other custom decor can turn it into your distinctive calling card.
Libbey® offers numerous opportunities to create a personalized presentation. The premium selection of SCHÖNWALD dinnerware, from Libbey’s Artistry Collection, offers a breadth of customization options. Libbey also can apply your logo or other designs onto much of its flatware and glassware selection – which is not only a great way to represent your brand but also serves as a visual cue to help your waitstaff serve consistent pours.
3. SHOW YOUR TRUE COLORS
While white dinnerware will always rule the fine dining table, smart use of tableware with color and distinctive designs can infuse memorable style into your presentations, adding rich character that sets you apart.
Whether you customize your dinnerware with your brand’s own colors or choose from Libbey’s expansive range of trend-forward options, you can punctuate your presentations with fresh and vibrant new energy.
4. MIND THE DETAILS (AND THE FLATWARE)
The little things can make all the difference in perception of your brand and of quality. They can be so subtle that your diners only unconsciously register them, while still playing a dramatic role in their perception of the experience. Take, for instance, the moment they pick up their flatware. Is it light and cheap feeling, or substantial and high quality?
With a striking selection of finishes, textures and unique profiles, the new Master’s Gauge™ 18/10 collection from Libbey is refined down to every detail for the best experience. Each piece feels more balanced in the hand, is polished to perfection on every edge, and features European influences with larger handles and longer tines. It can be the finishing touch that shows you pay attention to the complete experience.
5. VENTURE INTO NEW CULINARY TERRITORY
There are opportunities between breakfast, lunch and dinner to provide members and guests with a different type of experience entirely. With the popularity of “snacking out” continuing to gain popularity, you can capitalize on your off-peak hours to make your brand known for something new. For instance, creating a chic mid-day tea service opens your brand, and bottom line, to new opportunities.
VIVA® Scandinavia high-end tea service, from Libbey’s Artistry Collection, lets you add a Nordic-inspired contemporary look that is designed to elevate the complete tea experience. For those that have missed lunch, offering a few savory items, too, could be highly successful. Some patrons just may prefer this time of day over the hustle and bustle of the lunchtime rush.
LIBBEY HELPS YOUR ONE-OF-A-KIND VISION COME TO LIFE
Libbey brings you the fresh, insight-driven tabletop solutions that help you blend your venue’s unique character with today’s major culinary trends – keeping diners coming back for more. For more inspiration, explore the Libbey Artistry Collection of premium brands, Professional Tabletop Collection Catalog or visit foodservice.libbey.com.