For clubs with diverse demographics, age-specific fitness programming can mean the difference between an empty fitness center and healthy, active members across the board.
SUMMING IT UP
• A successful club fitness program in the “family-friendly” era can’t just be confined to the most obvious customer segments (health-conscious young adults and those most actively engaged in golf, tennis and other sports).
|Boca Woods created a balance class, to help members avoid falls by strengthening their lower body and posture. The class was a member’s idea.|
|Tucson CC offers an athletic-based summer camp for 4- to 7-year-olds that has helped to draw in more family memberships.|
|With an average member age of 70, Boca Woods CC offers its members therapy-based equipment|