FiberBuilt Umbrellas Inc., a Ft. Lauderdale, Fla.-based manufacturer of high quality retail and contract shade products, have signed an agreement to partner with Davie, Fla.-based Guy Harvey, Inc. to create a signature line of products.
The Guy Harvey brand combines a casual lifestyle with a respect for the biodiversity of the oceans’ ecosystems and a responsibility to marine wildlife. “Uniting with FiberBuilt is a logical extension of our company’s goals,” reports Steve Stock, president of Guy Harvey Inc. “Both of our companies sell products to people who love the outdoors. We have similar points of view and believe that functional items can and should be beautiful. Along with producing quality merchandise, our objective is to raise public awareness and to protect undersea resources.”
The licensing agreement includes a provision specifying that a percentage of each sale will be donated to The Guy Harvey Ocean Foundation, a non-profit 501(c)3 marine conservation organization whose primary mission is to conduct scientific marine research and educational outreach initiatives.