FarmLinks announced the addition of Gretchen Rudkin as the new director of sales at the Sylacauga, Ala.-based research and demonstration golf course. This new, relationship-oriented position will enable FarmLinks to become better known in the corporate and association markets in the Southeast.

Rudkin previously held positions with PCH Hotels and Resorts and Bay Point Marriott in northwest Florida and comes to FarmLinks with more than 20 years of experience in hospitality sales, selling conference centers, convention hotels and resorts with golf, spa and water sports.