The manufacturer, wholesale and distributor of coffees, teas and spices is providing tools and expertise needed to elevate the quality and taste of in-room coffee and tea and enhance resort and club guests’ experience.

Farmer Bros Co., the Torrance, Calif.-based manufacturer, wholesaler and distributor of distinctive coffees, teas and spices, has launched a comprehensive in-room hot- beverage program designed to satisfy resort and club customers and guests with even the highest expectations.

Featuring coffee, hot tea, accompaniments, equipment and service, the program provides the tools and expertise needed to elevate the quality and taste of in-room coffee, enhancing guests’ experience.

From value to premium-rich coffee offerings in single- and 4-cup applications, with medium- and dark-roast options individually wrapped in upscale packaging, Farmer Bros. says the new program is designed to ensure that resort and club guests savor their in-room experience. Eleven on-trend varieties of hot tea also offer exceptional taste that today’s consumers demand, from mellow to lively.

“We understand that hospitality operators are looking for that perfect balance between indulgence, health, convenience, quality, price and value with every product and equipment decision made,” said Kelly Cuoco, Senior National Account Sales Manager of Farmer Brothers’ Travel & Leisure Division of Farmer Brothers.

“Farmer Brothers partners with these decision-makers to help them provide the best guest experience they can, in the interest of building repeat business and positive reviews,” Cuoco added.

Farmer Brothers’ in-room coffee programs are available under three brands:

• Farmer Brothers® classic roasts—balanced, best-value coffees that offer both single- and 4-cup applications of Sierra Blend Medium Roast and Sierra Blend Medium Roast Decaf,  along with Vienna Blend Dark Roast in a 4-cup application.

• Metropolitan™ by Farmer Brothers—premium, contemporary coffees that offer single-cup, Rainforest Alliance Certified™ French Roast and French Roast Decaf.

• Superior® signature blends—fresh, bold coffees that offer 4-cup City Roast and City Roast Decaf, along with the Kona Premium Blend and Kona Premium Blend Decaf.

To help make guests’ in-room experience as relaxing as possible, Farmer Brothers has also partnered with well-known equipment brands to provide single- and 4-cup brewers. These systems are available for operators to purchase, rent or loan.

Premium and traditional condiment kits and individually wrapped cups complete the in-room program, as part of the ongoing support level that Farmer Brothers offers to hospitality customers. From door-to-door delivery and stocking service to industry expertise, the Farmer Brothers team covers all operators’ coffee and tea needs for their guests.

For more information on the program, visit http://www.farmerbros.com/assets/LoRes.pdf