The goal of advertising is to promote your brand and make it well known as well as get the most exposure possible while spending the least amount of money.
I understand the old adage of, “It takes money to make money,” but when it comes to advertising you have many options for exactly how to spend that money. We, as consumers, are bombarded with ads everyday. We see them on billboards, television, magazines, newspapers, websites, and Facebook. They’re everywhere! The question is what would be the best place to market your club.
Like I’ve mentioned before, it’s important to “fish where the fish are” so I would recommend advertising in the places that your potential clients are spending their time.
This explains why during Saturday morning cartoons you see ads for all the latest and greatest toys in hopes of marketing the products to the audience which happens to be children. It also explains why during football games you see ads for beer and cars with the understanding that the majority of those watching are adult men. It just makes sense.
Think about a company like Coca Cola, Budweiser or Harley Davidson. These are three of the most recognizable brands in America. I would be willing to bet that the average person could tell you what each of these brands were and what product they were endorsing. How wonderful would it be if the brand of my club, the one that I am constantly promoting, was that well known? I would not even need it to be on a national scale, just the local market would be fine. I speak with people all the time that say something like, “Oh, I have lived in Fort Worth all my life and did not even know this club was here!” That’s frustrating. I not only want the public to know about our club, I also want their positive experiences here to spread like wildfire!
Some things I have done in the past are television spots, newspaper ads, last minute deals and creating a business page for Facebook. When it comes to the local news, they have to put something on the air everyday and that includes Saturdays and Sundays. I try to send them story ideas, or offer to go on a holiday when it is really slow to promote my club and best of all, other than your time commitment, it is absolutely free! I have also waited until the “last minute” to place an ad with a magazine or with a radio station. They are excited about getting that one last sale before they go to print or close the sales of any given month. Once you dangle the carrot they seem to be more willing to work with you. Remember they are sales people too and you should negotiate their price. Most of them have the ability to upgrade the offer if you just ask. Our Facebook Page is also free. There is no cost other than creating it and then maintaining it on a weekly basis. The nice thing about this is it gives you a direct audience that they have requested to be a part of your fan base.
I hope that helps and until next time, just keep selling!
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