Much like airline pricing, the city wants to charge greens fees for its two courses based on demand. Weather will play a large part in the process, while golfers can also save by reserving their tee times well in advance.
Since 2014 the future of two city-owned golf courses in Everett, Wash.— Legion Memorial Golf Course and Walter Hall Golf Course—has been the subject of much discussion. Earlier this month, the Everett City Council held a retreat, and one topic was whether the city should be in the golf business at all, My Everett News reported.
From the discussions, at least one of the two city-owned golf courses could now face major change or elimination, according to the report. Council members say they want to study the issue further.
In the meantime, it looks like changes may soon be coming to the cost of playing golf in Everett, My Everett News reported.
Don’t mind playing in the rain? It will cost less. Looking to play on a sunny Sunday in the summer? It will cost more. That looks to be the thought behind a new dynamic pricing plan for Everett’s two public golf courses, My Everett News reported
Starting, March 1, 2019, the City of Everett and Premier are proposing new golf rates and the implementation of dynamic pricing at the Legion Memorial and Walter Hall courses, an Everett Parks Department representative stated. Similar to airline pricing, the dynamic pricing plan would allow for savings when making early reservations and would adjust based on demand: a decrease in rates when the demand for golf is low, and an increase in rates when the demand is high.
Three forums will be held January 22, January 24 and February 12 to explain the dynamic pricing plan and invite public comment, My Everett News reported.
C&RB has reported previously on similar approaches that have been taken by other municipalities and courses.
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