Orender will steer industry efforts to grow women’s golf participation; identify and shape female-specific programming; and create a welcoming environment for more women to enter the game.

The PGA of America has engaged Donna Orender as a consultant to lead Golf 2.0’s “Connecting with Her” strategy, a key component in the industry’s overall goal of reaching 40 million golfers by 2020.

Golf 2.0 is the new long-range strategic plan for the golf industry to substantially increase the number of golfers, the rounds of golf played and the revenue generated from golf over the next decade among current and potential consumers of the game.

Orender, who served as Women’s National Basketball Association (WNBA) President from 2005-10, after working 17 years with the PGA Tour, is the founder of Orender Unlimited, a marketing, media and strategy company in Jacksonville Beach, Fla. In her consulting role with Golf 2.0, she will steer industry efforts to grow women’s golf participation; identify and shape female-specific programming; and create a welcoming environment for more women to enter the game.

Orender will also guide the establishment of partnerships with top women’s organizations to leverage knowledge and resources in support of facility adoption and programs. In addition, Orender will position golf as an anecdote for women achieving balance in their busy lives, all the while pursuing good health, business networking, and family time in a fun-filled environment.