The tradition is getting a fresh look this year with custom-designed golf and utility vehicles helping to support one of the company’s longtime charitable beneficiaries.

A Masters week tradition—Club Car vehicles in front of businesses along Washington Road—is getting a new look this year as part of a program that spotlights a local artist and benefits the American Cancer Society.

Businesses displaying Club Car vehicles have been part of Masters week in Augusta since the mid ’80s. The tradition is getting a fresh look this year with custom-designed golf and utility vehicles helping to support one of the company’s longtime charitable beneficiaries.

In return for a vehicle for the week of the tournament, Club Car is asking businesses to make a donation to the American Cancer Society’s Augusta office. In turn, Club Car plans to match each donation.

As an incentive, each of the 75 to 100 vehicles is getting a custom paint job prior to delivery. Club Car has commissioned local artist Raul Viera to create unique designs that relate to the specific business or to the American Cancer Society’s Relay for Life program. The vehicle that has been designed for the Hooters restaurant on Washington Road, for example, has been painted orange with owl eyes; a leaf-patterned car has been designed for Green Thumb Nursery.

After the Masters tournament, the vehicles will be sold to various Club Car distributors, according to Mike Cotter, Club Car’s director of consumer sales.