In addition to centennial events held throughout the year, the club built a seventh floor with rooftop amenities, reconfigured the entryway and lobby, added the Madison Cafe & Shop, and remodeled the outdoor pavilion. The club also developed centennial brand logos and a 320-page, hard cover edition of DAC News magazine.
The Detroit Athletic Club (DAC) recently announced the completion of DAC Experience Projects under its Vision 2015 strategic plan. Construction launched in 2014 and included the creation of a new seventh floor with rooftop amenities, reconfigured entryway and lobby, new Madison Café & Shop and remodeled outdoor pavilion.
A second component of the strategic plan was to build membership across all categories. The club reached its goal earlier this year with a waitlist, about three years long for young Intermediate and almost one year for seasoned resident members. Wait list members are periodically invited to attend select club events and experience the benefits of membership.
The final facet was hosting an active calendar of centennial events throughout the 2015 centennial year of the clubhouse. Though the organization was originally housed in a different building in Detroit, the current clubhouse opened 100 years ago. Members and guests enjoyed a special two-night Centennial Anniversary celebration in April, followed by an expanded, two-night Back to the Club Night event this year. In December, a Grand Centennial Holiday Ball is planned to celebrate not only the holidays, but also the history and future of the DAC and Detroit.
To support the increased growth and new operations, club communications managers developed special centennial brand logos, print collateral and publications including a 320-page, hard cover centennial DAC News magazine, including vibrant photography and press coverage.
Club human resources created and filled over 40 new positions this year in addition to standard employee replacements. Space usage throughout the building was also considered, resulting in select employees and storage moving to a neighboring building. The club’s charitable DAC Foundation was responsible for commissioning new athletic-themed sculptures to decorate the grounds and Madison Street address.
The DAC is a Platinum Club of America and the Number One Club in Michigan. Founded in 1887, DAC has welcomed world-class Olympic and amateur athletes through its doors and also hosted various regional, national and international fencing, swimming, boxing and other tournaments and exhibitions.