Patios have earned their place as the new club “hot spot,” offering a prime location for soaking up sun—and heating up business.
A new tent pavilion at Salmon Run Golf Course provides more options for guests and additional revenue streams for the brand.
Men’s and women’s locker rooms are solidifying their status as an essential component of a club’s overall design.
The third and final phase of a club-wide renovation at Lost Tree Club in North Palm Beach, Fla., has yielded a fitness facility that nearly twice as many members now use.
Thinking beyond the pool walls boosts a club’s usefulness to members, both pre- and post-swim.
On-site sales outlets are expanding and redefining their retailing approach, to broaden the appeal and reach of a club’s brand.