E.B. Lane has been selected as Agency of Record for the club.
E.B. Lane, an advertising, digital and public relations agency, has been selected as Agency of Record by Desert Mountain Club, Scottsdale, Ariz. E.B. Lane will execute a marketing campaign to include branding, online marketing and website redesign, public relations and social media.
Desert Mountain was recently purchased by its members in a 76-day transaction. The negotiation was completed in December 2010. Under the direction of the Board made up of Club members, marketing and branding efforts will be focused on attracting a vibrant, diverse and young demographic from throughout the United States and internationally, including Canada and beyond.
Robert Jones, Chief Operating Officer and General Manager of Desert Mountain, reports the Club has experienced an increase in membership and real estate sales over the past months. “Board members credit this growth to the quality of lifestyle available Desert Mountain, member ownership, and the Club’s financial stability,” said Jones.
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