New bocce and pickleball courts, a tennis lounge, and a children’s rec room with climbing wall are just some of the new features being touted by the Modesto, Calif. club as part of its re-imagining. “Every club goes through generational shifts,” said General Manager Duncan Reno. “We’re reinventing to serve our future and millennials.”
Del Rio Country Club in Modesto, Calif. has completed a $5 million expansion project that is intended to expand people’s idea of what a country club can be, The Modesto Bee reported. The project included doubling the size of the club’s patio, adding bocce ball courts, building a new fitness center and more.
The upgraded amenities are the result of demand from Del Rio’s changing membership, President Evan Porges told The Bee.
“People used to join country clubs and be just all about the golf,” Porges said. “But now people join because of the activities and lifestyle it offers. We’ve worked hard over the last 10 years to reinvent and re-envision what Del Rio is—not just to members, but [also] the community.”
In addition to expanding the patio, the two-year expansion project that was finished on March 1 included adding several fire pits and two bocce ball courts, The Bee reported. The bocce area sits between the tennis courts and clubhouse. A pickleball court is also being built just off the tennis courts, and should be ready later in the spring of 2019.
A new addition also was built onto the clubhouse, which includes a much larger fitness center with strength training and yoga/Pilates rooms, tennis lounge and a children’s rec room with climbing wall, The Bee reported. The new 3,000-sq. ft. fitness center is three times larger than the old one, which has since been converted into a men’s lounge.
The new facilities join the club’s 27-hole golf course, tennis facility and multiple dining options to offer members a broader experience, The Bee reported.
“Every club goes through generational shifts,” Duncan Reno, Del Rio CC’s General Manager, told The Bee. “The next generation wants a bigger patio, bocce, technology. We’re reinventing to serve our future and millennials.”
Del Rio currently has 650 members, but the club has been looking to attract younger members and more families, The Bee reported.
To help do that it has broadened its membership levels, which now range from full proprietary memberships with voting rights to a young executive membership for people ages 21 to 35 and a social membership that allows access to the clubhouse, dining rooms and social events.
Memberships currently start at around $270 a month, with a $1,000 initiation fee, all the way to $640 a month with a $8,000 membership fee, The Bee reported. To join, two current members need to sponsor the applicant.
Porges said he hopes current and new members see all the changes and value-added to being a part of Del Rio with its upgrades. “We’re like 10 clubs in one now,” he said.