Tying into a pirate theme, the pineapple promotion encourages consumers to enjoy Del Monte Gold® Extra Sweet Pineapples and participate in the sweepstakes for a chance to win 24-carat gold bars and other fun prizes. The five-week promotion begins October 28 and ends November 29, 2013.
Del Monte Fresh Produce N.A., Inc. has announced the launch of a first-of-its-kind pineapple promotion: “Gold for Gold.” This consumer promotion encourages US and Canadian grocery shoppers to enjoy Del Monte Gold® Extra Sweet Pineapples and participate in the sweepstakes for a chance to win 24-carat gold bars and other fun prizes tying into the pirate theme.
Retailers are being encouraged to engage their customers even more by creating pirate-themed Del Monte Gold® pineapple displays. When retailers send pictures and/or videos of their displays to [email protected], they are entered in the Gold for Gold Retail Display Contest. The store with the best display will receive a full load of Del Monte Gold® Extra Sweet Pineapple and one ounce of 24-carat gold (or a donation of equivalent monetary value to a charity of their choice).
“Del Monte Gold® Extra Sweet Pineapples are incredibly versatile and can be used for cooking a delicious meal or served as a nutritious snack,” said Dennis Christou, VP of Marketing, North America for Del Monte. “Pineapples can be enjoyed year-round, especially in the fall when interest in cooking and baking is heightened as we approach the holidays. We designed this promotion to create excitement about our pineapple even during a normally slow sales period.”
Along with other prizes, Del Monte will be giving away one ounce of 24-carat gold to each of fifteen lucky winners. At the end of the sweepstakes, Del Monte will select one grand-prize winner who will receive one pound of gold. In total, Del Monte will be giving away two pounds of pure gold to its Del Monte Gold® Extra Sweet Pineapple consumers and one produce manager.
The five-week Gold for Gold promotion begins October 28 and ends November 29, 2013.
For more information about the “Gold for Gold” sweepstakes, visit www.fruits.com/wingold, or contact your local Del Monte Fresh Produce representative.
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