Medway, Mass.-based Cybex International, Inc.’s inaugural Pink Ribbon Run has been awarded a prestigious Cause Marketing Silver Halo Award for 2010.
Cybex received its honor during the Cause Marketing Forum, Inc. national conference, June 2-3 in Chicago. As determined by a panel of independent judges, Cybex was selected for the conceptual strength, execution, business- and cause-results of Pink Ribbon Run, which benefited The Breast Cancer Research Foundation (BCRF).
“It’s wonderful to be recognized for this program, which started as a small idea and really took off within the fitness community,” says Joan Carter, Cybex Director and Founder of Pink Ribbon Run.
Cybex manufactured the first-ever pink treadmills and donated $0.10 for each mile recorded on them during Breast Cancer Awareness Month-October, 2009. Exercisers logged more than 250,000 miles that month on the pink treadmills at more than 100 facilities in 38 states, Mexico, Canada and Sweden.
Based on the success of its inaugural campaign, Cybex recently launched the 2nd Annual Pink Ribbon Run, which will again benefit the BCRF. Information on participating clubs and purchasing details are available at www.cybexintl.com/pinkribbonrun
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