Medway, Mass.-based Cybex International, Inc. announced its 2nd Annual Pink Ribbon Run, a national program benefiting The Breast Cancer Research Foundation (BCRF) through which CYBEX donates $0.10 for each mile logged on its custom-made pink treadmills during Breast Cancer Awareness Month-October, 2010.
The distinctive pink treadmills, manufactured in Medway, Mass., will be sold to health clubs, YMCA’s and other exercise facilities across the country. Information on participating clubs and purchasing details are available at www.cybexintl.com/pinkribbonrun.
During its inaugural campaign, Pink Ribbon Run was recognized as one of 2009’s top cause-marketing initiatives, with exercisers logging more than 250,000 miles on the pink treadmills at more than 90 facilities in 38 states. Based on that success, for every one pink treadmill purchased by a repeat participant this year, a donation will be made for that treadmill, as well as one purchased in 2009.
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