Cybex International, Inc., a Medway, Mass.-based manufacturer of premium exercise equipment, has retained Vienna, Va.-based Buffalo Communications to provide publicity and media-relations services. Buffalo will develop and execute a multi-platform, national and grass-roots promotional program highlighting the solutions CYBEX provides to the commercial fitness, golf and country club, hospitality and sports-performance markets.
Showcasing the company’s exercise equipment that improves physical well being, function and performance, Buffalo will position CYBEX for consistent, high-profile editorial coverage in health and fitness, sports, lifestyle, business and trade media. Additional focus areas include the Cybex Institute for Exercise Science.
CYBEX offers three complete product lines of strength equipment, each designed to meet the needs of different populations and market segments. The more than 150 unique pieces include modular, plate load and free weight equipment. The company’s cardiovascular equipment includes treadmills, bikes, steppers and the Arc Trainer.
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