After it became clear that a high-profile name wasn’t enough on its own to ensure a top-notch club operation, a new management team was turned loose to revitalize the Port St. Lucie, Fla., property—and in the process, add new luster to the brand.
By expanding its reach as a preferred destination while aggressively promoting a new membership option, The Shawnee Inn and Golf Resort is blending the best of all worlds.
Notable shifts in one of the industry’s key markets, Scottsdale, Ariz., reflect how club and resort properties must respond to new trends in golf, recreation and leisure.
A new multi-purpose clubhouse/community concept with a unique interaction of indoor and outdoor space has been added to a distinctive golf course to enliven the rebranded Naples, Fla., property.
As it enters its next phase of growth, the Charleston, S.C., club continues to offer its family-centric membership an extension of home through exceptional service.
Two new Southwestern courses, “The Max” in Laredo, Texas and Rockwind Community Links in Hobbs, N.M., are changing the image of what municipals “should” look like—and the roles they can play in the business.