The arrangement is part of a joint venture between Up to Par and Associa, called ONE Source, a single-source solution for HOA property management, food and beverage, golf, membership, and sales and marketing for residential club communities. Associa will manage the HOA component of the Williamsburg, Va. community.
Colonial Heritage, a Lennar Community in Williamsburg, Va., selected Up to Par Management to lead and oversee all club operations and Associa Community Management Corporation to professionally manage the HOA component of the community. This arrangement is part of a joint venture between Associa and Up to Par, called ONE Source, a single-source solution for HOA property management, food and beverage, golf, membership, and sales and marketing for residential club communities.
“We are thrilled that Colonial Heritage, one of Virginia’s highest ranked golf courses, selected Up to Par in their nationwide search to lead the club in a new direction,” said Sean Taylor, Chief Executive Officer at Up to Par. “Colonial Heritage is a special place with a fabulous membership base and also Home to the College of William and Mary Men’s and Women’s Golf Teams. Our golf and hospitality teams are excited about the opportunity to serve the community and work with the club to thrive in the coming years.”
Up to Par’s Regional Director of Operations Carey Bailey said, “Colonial Heritage is a true Virginia property. We are incredibly proud to lead the operation to new successes in golf and club management. Our team is thrilled to work with the board of directors to chart a new era for the club.”
Consistently rated as one of the top 20 courses in Virginia, Colonial Heritage Club is an active 55+ Community that boasts an 18-hole, Par 72 championship golf course designed in 2006 by Arthur Hills, known for his thought-provoking, shot-making layouts. The clubhouse, a 25,000 sq. ft. structure in British-Colonial style, provides a spectacular setting for any special event and is host to three distinct dining settings: Heritage Restaurant, an elegant fine-dining experience; Bistro Grille, a casual atmosphere for traditional American fare; and our Snack Bar, for the golfer on the go.
The club is also home to other amenities, including three concrete tennis courts, three pickleball courts, a Bocce court, a resort-style pool, state-of-the-art fitness center, and walking trails.
“ONE Source’s success in increasing revenue for their clients through innovative sales and marketing programs, combined with their extensive experience in the HOA and hospitality industry, made them the clear choice for our community,” added Sharon Whitt, Resident Board Member at Colonial Heritage. “We look forward to a bright future under their guidance.”