The relationship between the two companies is a “natural fit,” principals said, that will streamline reporting and collection and advance data-sharing that is key to the future health of the club industry.
ClubSoft North America has announced that it will be the first systems provider in the industry to make Club Benchmarking’s CB Link™ technology available to its clients. ClubSoft clients will now be able to enjoy advanced functionality that will be make it possible to submit data to Club Benchmarking—and the surveys of the Club Managers Association of America (CMAA) that it supports—with a click of an icon. Development teams from both companies worked together to integrate CB Link, which can now be accessed through an icon on the ClubSoft Office dashboard.
The relationship between ClubSoft and Club Benchmarking is a natural fit, principals in the two companies said, that is grounded in the shared belief that universal adoption of the standardized chart of accounts, and access to benchmark data via a centralized database, are keys to the future health of the club industry.
“In the last few years, private club owners and Board members have become more dependent on accurate financial data to run their organizations,“ said Ray McDonald, CEO of ClubSoft. “Our goal with this integration is to make it easy for our clients to participate and use data from the industry’s benchmarking experts. This allows CMAA’s professional managers to contribute to important industry research, and to use facts to educate their Boards and make fact-based decisions.”
Club Benchmarking delivers external best-practice business intelligence that assists club leaders in making informed and strategic decisions that are based on facts, instead of opinions and ad-hoc data. Advancing the data-sharing technology through this collaboration will lead to a healthier club industry by streamlining the data reporting and collection process, the principals of the two companies said.
“We are intensely focused on providing managers, Boards, and owners the best comparative data and intelligence in the industry,” said Club Benchmarking’s CEO & Co-Founder, Ray Cronin. “The CB platform has delivered tremendous value to many hundreds of clubs, and CB Link is the next step in automating the important data-sharing that is central to Club Benchmarking and the CMAA survey process.
“We are excited to have ClubSoft as our first partner in the effort to link club financial and MIS software to our database,” Cronin added.